Q1 growth in digital ad spend masks negative effect of pandemic
Dive Brief: The effects of the coronavirus pandemic on digital media spending were minimal during the first quarter, which mostly...
Marketing
Ads around COVID-19 work better within news media, study finds
Dive Brief: Ads related to COVID-19 often perform better when part of news programming, according to MediaScience's in-home audience survey...
Amazon’s ad business a ‘mixed bag’ as Q1 sales soar, profits tumble
Dive Brief: Reporting on a period that came to be dominated by the COVID-19 pandemic, Amazon on Thursday reported that first quarter...
Shoppers prefer brands over private labels in current economic slowdown, study says
Dive Brief: American consumers are reducing their total spending, with 55% cutting spending by 10%-20%, 25% cutting by 30%-40% and...
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
Dive Brief: Restaurant rivals Taco Bell and Chipotle launched campaigns around Cinco de Mayo, and both efforts reflect how the...
Liquid Death water riffs on haters’ comments with metal album
Dive Brief: Liquid Death, a water brand packaged in recyclable aluminum cans, launched a new marketing campaign that embraces its...
Starbucks to rev up marketing as US stores gradually reopen
Dive Brief: Starbucks next week will expand marketing activity to support its delayed spring menu as the coffee chain gradually...
NFL expands streaming partnership with Amazon
Dive Brief: The National Football League (NFL) has signed a multi-year agreement with Amazon to renew their exclusive partnership for...
Top brands may lose $400B in value during pandemic
Dive Brief: The most valuable brands in the U.S. this year may lose a combined $393 billion in value as...
Facebook’s Q1 ad revenue rose 17% even as ad prices slumped
Brief: Facebook's advertising revenue rose 17% to $17.4 billion in Q1 from a year earlier, masking a steep drop in...
