Starbucks to rev up marketing as US stores gradually reopen
Dive Brief: Starbucks next week will expand marketing activity to support its delayed spring menu as the coffee chain gradually...
Marketing
NFL expands streaming partnership with Amazon
Dive Brief: The National Football League (NFL) has signed a multi-year agreement with Amazon to renew their exclusive partnership for...
Top brands may lose $400B in value during pandemic
Dive Brief: The most valuable brands in the U.S. this year may lose a combined $393 billion in value as...
Facebook’s Q1 ad revenue rose 17% even as ad prices slumped
Brief: Facebook's advertising revenue rose 17% to $17.4 billion in Q1 from a year earlier, masking a steep drop in...
Avocados From Mexico campaign celebrates at-home Cinco de Mayo
Dive Brief: Avocados From Mexico (AFM) is running a new campaign to encourage consumers to celebrate Cinco de Mayo at...
PepsiCo trims ‘nonessential’ marketing spend while focusing on growth areas
Dive Brief: PepsiCo is "reducing nonessential advertising and marketing spend to reflect the realities of the current environment," the company's...
Coors Light boosts morale with new ads, free beer in ‘sucky times’
Dive Brief: Coors Light is giving away up to $1 million of beer in a new social media contest that...
Google ad revenue rises 10%, masking slowdown from pandemic
Dive Brief: Google's total ad revenue including YouTube rose 10% to $33.8 billion in Q1, per its quarterly report. Describing...
Soul of discretion: What’s selling in the COVID-19 pandemic?
When the COVID-19 pandemic first forced Americans to stay home, shopping was all about panic. Consumers who were used to...
How the COVID-19 pandemic is pushing brands to connect digitally
The idea to offer virtual skin consultants didn't occur to Sarah Akram until early 2020. Akram, a master esthetician and...
