Avocados From Mexico campaign celebrates at-home Cinco de Mayo
Dive Brief: Avocados From Mexico (AFM) is running a new campaign to encourage consumers to celebrate Cinco de Mayo at...
Marketing
PepsiCo trims ‘nonessential’ marketing spend while focusing on growth areas
Dive Brief: PepsiCo is "reducing nonessential advertising and marketing spend to reflect the realities of the current environment," the company's...
Coors Light boosts morale with new ads, free beer in ‘sucky times’
Dive Brief: Coors Light is giving away up to $1 million of beer in a new social media contest that...
Google ad revenue rises 10%, masking slowdown from pandemic
Dive Brief: Google's total ad revenue including YouTube rose 10% to $33.8 billion in Q1, per its quarterly report. Describing...
Soul of discretion: What’s selling in the COVID-19 pandemic?
When the COVID-19 pandemic first forced Americans to stay home, shopping was all about panic. Consumers who were used to...
How the COVID-19 pandemic is pushing brands to connect digitally
The idea to offer virtual skin consultants didn't occur to Sarah Akram until early 2020. Akram, a master esthetician and...
Hilton, Marriott ramp up cleaning measures as quarantine mandates relax
Dive Brief: Marriott International and Hilton Worldwide both announced new cleaning procedures in a move to rebuild trust in hotel...
Local ad revenue forecast contracts 10.6% due to coronavirus, study says
Dive Brief: Local advertising revenue in the U.S. is expected to total $144.3 billion in 2020, a 10.6% decrease from...
Chiquita lets Spotify users unlock playlists, branded prizes
Brief: Chiquita put scannable Spotify codes on its iconic blue banana stickers to let customers hear playlists and five remixes...
How to withstand ad fraud in the CTV environment
The following is a guest post from Anna Kuzmenko, COO at Fiksu DSP. Opinions are the author's own. Lockdowns caused...
