Hilton, Marriott ramp up cleaning measures as quarantine mandates relax
Dive Brief: Marriott International and Hilton Worldwide both announced new cleaning procedures in a move to rebuild trust in hotel...
Marketing
Local ad revenue forecast contracts 10.6% due to coronavirus, study says
Dive Brief: Local advertising revenue in the U.S. is expected to total $144.3 billion in 2020, a 10.6% decrease from...
Chiquita lets Spotify users unlock playlists, branded prizes
Brief: Chiquita put scannable Spotify codes on its iconic blue banana stickers to let customers hear playlists and five remixes...
How to withstand ad fraud in the CTV environment
The following is a guest post from Anna Kuzmenko, COO at Fiksu DSP. Opinions are the author's own. Lockdowns caused...
Burger King links TV ad with QR code to offer up free Whoppers
Brief: Burger King in the past week launched two offers for people who are stuck at home during the coronavirus...
Miller High Life helps couples get married at home
Dive Brief: Miller High Life is running a contest for couples whose weddings have been disrupted by the coronavirus, according...
NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format
Dive Brief: The 2020 NFL Draft drew 55 million viewers across Nielsen-measured channels over three days of broadcasts, the NFL...
Budweiser resurrects ‘Whassup’ tagline for Salvation Army ad
Dive Brief: Budweiser is rebooting its classic "Whassup" tagline for a new PSA collaboration with The Salvation Army that offers...
American Airlines’ ad signals return to brand-building
Dive Brief: American Airlines launched its first branding campaign since 2016 with the debut of a video titled "You Are...
Campaign Trail: Why Hyundai revived a recession-era program for today’s crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
