Building, executing and measuring an integrated marketing campaign
There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message....
Marketing
Honda sponsors esports matchups between NHL players
Dive Brief: The National Hockey League (NHL) is teaming up with ESL Gaming to host a virtual esports gaming challenge...
Google mulls slashing marketing budgets in half, hiring freezes for H2
Dive Brief: Google could cut its marketing budgets by as much as half in H2, along with enacting hiring freezes...
Report: CVS forms digital ad network
Dive Brief: CVS Pharmacy is creating a digital advertising network that will let brands place ads on CVS.com and other...
Walmart taps Target exec for chief marketer
Dive Brief: Walmart named Target executive William White as its new chief marketing officer, according to an internal memo sent...
NBCUniversal debuts shoppable e-commerce platform
Dive Brief: NBCUniversal on Thursday introduced NBCUniversal Checkout, a direct-to-consumer platform, which allows small and large companies to connect content...
NFL draft draws 100 brands for 3-day broadcast
Dive Brief: More than 100 brands are advertising during ABC, ESPN and the NFL Network's broadcast of the NFL draft...
Coronavirus reshapes consumer habits, creating 4 new segments, report finds
Dive Brief: Forty-two percent of surveyed consumers believe the coronavirus pandemic will fundamentally alter their shopping habits, according to a...
Stella Artois raises funds for local bars to remind consumers ‘there’s always an after’
Dive Brief: Anheuser-Busch beer brand Stella Artois is running a social media campaign to raise funds for small businesses affected...
After stumbling out of the gate, can Quibi deliver on its promise for marketers?
After more than a year of speculation and hype, Quibi finally debuted on April 6. The timing couldn't be worse...
