Burger King links TV ad with QR code to offer up free Whoppers
Brief: Burger King in the past week launched two offers for people who are stuck at home during the coronavirus...
Marketing
Miller High Life helps couples get married at home
Dive Brief: Miller High Life is running a contest for couples whose weddings have been disrupted by the coronavirus, according...
NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format
Dive Brief: The 2020 NFL Draft drew 55 million viewers across Nielsen-measured channels over three days of broadcasts, the NFL...
Budweiser resurrects ‘Whassup’ tagline for Salvation Army ad
Dive Brief: Budweiser is rebooting its classic "Whassup" tagline for a new PSA collaboration with The Salvation Army that offers...
American Airlines’ ad signals return to brand-building
Dive Brief: American Airlines launched its first branding campaign since 2016 with the debut of a video titled "You Are...
Campaign Trail: Why Hyundai revived a recession-era program for today’s crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Building, executing and measuring an integrated marketing campaign
There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message....
Honda sponsors esports matchups between NHL players
Dive Brief: The National Hockey League (NHL) is teaming up with ESL Gaming to host a virtual esports gaming challenge...
Google mulls slashing marketing budgets in half, hiring freezes for H2
Dive Brief: Google could cut its marketing budgets by as much as half in H2, along with enacting hiring freezes...
Report: CVS forms digital ad network
Dive Brief: CVS Pharmacy is creating a digital advertising network that will let brands place ads on CVS.com and other...
