Walmart taps Target exec for chief marketer
Dive Brief: Walmart named Target executive William White as its new chief marketing officer, according to an internal memo sent...
Marketing
NBCUniversal debuts shoppable e-commerce platform
Dive Brief: NBCUniversal on Thursday introduced NBCUniversal Checkout, a direct-to-consumer platform, which allows small and large companies to connect content...
NFL draft draws 100 brands for 3-day broadcast
Dive Brief: More than 100 brands are advertising during ABC, ESPN and the NFL Network's broadcast of the NFL draft...
Coronavirus reshapes consumer habits, creating 4 new segments, report finds
Dive Brief: Forty-two percent of surveyed consumers believe the coronavirus pandemic will fundamentally alter their shopping habits, according to a...
Stella Artois raises funds for local bars to remind consumers ‘there’s always an after’
Dive Brief: Anheuser-Busch beer brand Stella Artois is running a social media campaign to raise funds for small businesses affected...
After stumbling out of the gate, can Quibi deliver on its promise for marketers?
After more than a year of speculation and hype, Quibi finally debuted on April 6. The timing couldn't be worse...
Taking advantage of voice search marketing
Today, voice responding technology can be found practically everywhere, from docked stations using Alexa, to computers through Cortana, and to...
Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights
Dive Brief: Red Lobster is promoting its takeout service as an option for date nights with meals for two as...
It’s time for digital assistants to reach their true potential
The following is a guest post from Curt Munk, chief strategy officer of North America at WPP's Geometry. Opinions are...
Oscar Mayer looks to keep cookout season alive with socially distant barbecues
Dive Brief: Oscar Mayer is running a social media campaign that encourages people to have front yard barbecues that still...
