Taking advantage of voice search marketing
Today, voice responding technology can be found practically everywhere, from docked stations using Alexa, to computers through Cortana, and to...
Marketing
Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights
Dive Brief: Red Lobster is promoting its takeout service as an option for date nights with meals for two as...
It’s time for digital assistants to reach their true potential
The following is a guest post from Curt Munk, chief strategy officer of North America at WPP's Geometry. Opinions are...
Oscar Mayer looks to keep cookout season alive with socially distant barbecues
Dive Brief: Oscar Mayer is running a social media campaign that encourages people to have front yard barbecues that still...
Amazon adds Qualtrics CX features for enterprise customers
Dive Brief: Amazon is letting business customers conduct online surveys in a collaboration with Delighted, a unit of survey software...
Popeyes drops ‘NOLA STRONG’ merch, menu box to support New Orleans
Dive Brief: Popeyes Louisiana Kitchen rolled out a campaign to support the people of New Orleans, an area harshly impacted...
GroupM shuts down retail specialist agency Triad
Dive Brief: WPP's GroupM has shuttered its retail media agency Triad, according to a report in MediaPost. GroupM attributed the...
Fandango buys streaming video service Vudu from Walmart
Dive Brief: Fandango, the movie-ticketing and video-rental business owned by Comcast's NBCUniversal, agreed to buy on-demand video service Vudu from...
Natural Light dishes out free brews to fans who file taxes via TaxAct
Dive Brief: Anheuser-Busch beer brand Natural Light partnered with TaxAct to give away a case of beer to consumers who...
Marketing M&A stalls as pandemic disrupts deal-making
Mergers and acquisitions in the marketing world have mostly lagged due to the COVID-19 pandemic. First quarter activity dipped to...
