Amazon adds Qualtrics CX features for enterprise customers
Dive Brief: Amazon is letting business customers conduct online surveys in a collaboration with Delighted, a unit of survey software...
Marketing
Popeyes drops ‘NOLA STRONG’ merch, menu box to support New Orleans
Dive Brief: Popeyes Louisiana Kitchen rolled out a campaign to support the people of New Orleans, an area harshly impacted...
GroupM shuts down retail specialist agency Triad
Dive Brief: WPP's GroupM has shuttered its retail media agency Triad, according to a report in MediaPost. GroupM attributed the...
Fandango buys streaming video service Vudu from Walmart
Dive Brief: Fandango, the movie-ticketing and video-rental business owned by Comcast's NBCUniversal, agreed to buy on-demand video service Vudu from...
Natural Light dishes out free brews to fans who file taxes via TaxAct
Dive Brief: Anheuser-Busch beer brand Natural Light partnered with TaxAct to give away a case of beer to consumers who...
Marketing M&A stalls as pandemic disrupts deal-making
Mergers and acquisitions in the marketing world have mostly lagged due to the COVID-19 pandemic. First quarter activity dipped to...
NBA teams with Microsoft on gamified streaming service
Dive Brief: Microsoft and the National Basketball Association (NBA) are teaming up on a new streaming service that uses artificial...
P&G boosts marketing as US sales surge amid pandemic
Dive Brief: Procter & Gamble boosted its marketing spending as U.S. sales soared when shoppers began stocking their pantries with...
EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2
Dive Brief: Digital video ad spending in the U.S. could drop as much as 5.2% year-over-year in the first half...
Foot Locker’s Champs Sports, Eastbay build community around student athletes
Dive Brief: Foot Locker brands Champs Sports and Eastbay have teamed up for a new social media push to inspire...
