NBA teams with Microsoft on gamified streaming service
Dive Brief: Microsoft and the National Basketball Association (NBA) are teaming up on a new streaming service that uses artificial...
Marketing
P&G boosts marketing as US sales surge amid pandemic
Dive Brief: Procter & Gamble boosted its marketing spending as U.S. sales soared when shoppers began stocking their pantries with...
EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2
Dive Brief: Digital video ad spending in the U.S. could drop as much as 5.2% year-over-year in the first half...
Foot Locker’s Champs Sports, Eastbay build community around student athletes
Dive Brief: Foot Locker brands Champs Sports and Eastbay have teamed up for a new social media push to inspire...
How coronavirus could usher in a new era of brand purpose
The coronavirus, with its unprecedented impact on travel, retail and day-to-day life, has sped up several key consumer trends, leading...
How social conversations are changing due to COVID-19
As our lives continue to change in response to the outbreak of COVID-19, we are actively monitoring consumer trends, sentiment...
BMW’s esports marketing undergoes ‘major expansion’ amid coronavirus
Dive Brief: BMW signed on to sponsor five of the world's leading esports teams, the company revealed in a press...
P&G’s Aussie sponsors virtual college graduation
Dive Brief: Her Campus, a digital magazine for women in college, is hosting a virtual commencement ceremony to celebrate this...
Recent CTV ad fraud scheme could be biggest ever
Dive Brief: At its peak in January, a bot network scheme called Icebucket impersonated more than 2 million people and...
The tricky business of retail marketing in a pandemic
Despite the surge of e-commerce in the last two decades, personal transactions remain the lifeblood of most retailers, big and...
