How coronavirus could usher in a new era of brand purpose
The coronavirus, with its unprecedented impact on travel, retail and day-to-day life, has sped up several key consumer trends, leading...
Marketing
How social conversations are changing due to COVID-19
As our lives continue to change in response to the outbreak of COVID-19, we are actively monitoring consumer trends, sentiment...
BMW’s esports marketing undergoes ‘major expansion’ amid coronavirus
Dive Brief: BMW signed on to sponsor five of the world's leading esports teams, the company revealed in a press...
P&G’s Aussie sponsors virtual college graduation
Dive Brief: Her Campus, a digital magazine for women in college, is hosting a virtual commencement ceremony to celebrate this...
Recent CTV ad fraud scheme could be biggest ever
Dive Brief: At its peak in January, a bot network scheme called Icebucket impersonated more than 2 million people and...
The tricky business of retail marketing in a pandemic
Despite the surge of e-commerce in the last two decades, personal transactions remain the lifeblood of most retailers, big and...
ESPN enlists Facebook, Reese’s, State Farm for custom content around Michael Jordan docuseries
Dive Brief: ESPN is deploying a new sponsorship model for its upcoming docuseries "The Last Dance," which chronicles NBA star...
Report: Amazon cuts affiliate commissions across categories
Dive Brief: Amazon is cutting its commissions rate for its affiliate program in a number of product categories, per a...
Busch promises year of beer to 250 couples who change wedding plans
Dive Brief: Busch Beer is running a social media contest for couples whose 2020 wedding plans are impacted by coronavirus-related...
Michelob Ultra streams workouts while helping personal trainers
Brief: Michelob Ultra today will start livestreaming video workouts from its social channels to reach consumers stuck at home during...
