ESPN enlists Facebook, Reese’s, State Farm for custom content around Michael Jordan docuseries
Dive Brief: ESPN is deploying a new sponsorship model for its upcoming docuseries "The Last Dance," which chronicles NBA star...
Marketing
Report: Amazon cuts affiliate commissions across categories
Dive Brief: Amazon is cutting its commissions rate for its affiliate program in a number of product categories, per a...
Busch promises year of beer to 250 couples who change wedding plans
Dive Brief: Busch Beer is running a social media contest for couples whose 2020 wedding plans are impacted by coronavirus-related...
Michelob Ultra streams workouts while helping personal trainers
Brief: Michelob Ultra today will start livestreaming video workouts from its social channels to reach consumers stuck at home during...
Measure twice, cut what? | Marketing Dive
The following is a guest post from Nancy Smith, president and CEO of Analytic Partners. Opinions are the author's own....
Pebbles cereal launches social media video series to support kids, creators
Brief: Pebbles cereal, which is marketed by Post Consumer Brands, launched an educational video series for kids on its website...
Why CPG marketers can’t afford to go dark despite coronavirus risks
As the coronavirus upends industries from travel to restaurants, the consumer packaged goods sector finds itself in an advantageous, but...
During pandemic, consumers prioritize product availability over brand loyalty
Dive Brief: While consumers are still largely shopping in stores during the coronavirus pandemic, 69% of them are purchasing different...
ADT taps user-generated videos for TV, social media push
Dive Brief: Home security firm ADT has launched a new TV and social media campaign using user-generated footage to help...
Fiat Chrysler sponsors virtual concert series on Facebook Live
Dive Brief: Fiat Chrysler Automobiles (FCA) teamed up with Interscope Records to host a virtual concert series aimed at entertaining...
