Pandemic’s hit to ad spending could be less severe than Great Recession, GroupM says
Dive Brief: Excluding political advertising, U.S. ad spending could drop 13% this year, as the economic effects of the coronavirus...
Marketing
How brands can use hyperlocal marketing to bounce back and drive revenue
The following is a guest post from Collin Holmes, CEO of brand management company Chatmeter. Opinions are the author's own....
Room & Board lifts conversion rate 80% with AI personalization
Dive Brief: Home furnishing company Room & Board reported an 80% increase in conversion rate by working with cloud commerce...
Pernod Ricard names Pam Forbus as CMO for North America
Brief: Pernod Ricard, whose brands include Absolut vodka, Mumm champagne and Martell cognac, named Pam Forbus as CMO for North...
Walmart teams with Shopify to grow its marketplace
Dive Brief: Walmart and Shopify on Monday announced they are partnering to bring 1,200 sellers onto Walmart.com's third-party marketplace by the...
The Macallan’s e-commerce boutique fulfills orders from local retailers
Dive Brief: Single malt whisky brand The Macallan launched an e-commerce boutique in the U.S. on June 15, with orders...
How Kraft Heinz converts renewed interest into new brand experiences
As much of the world sat at home in lockdowns to prevent the spread of coronavirus, millions of consumers rekindled...
Disney+ surges from last to 1st place in ‘most beloved brands’ this spring
Dive Brief: Disney+ is the most loved brand in offline consumer conversations, followed by Amazon/Prime, according to Engagement Labs' TotalSocial...
Verizon inks 3-year pact with ‘League of Legends’ esports league
Dive Brief: Verizon signed a three-year pact to serve as the official 5G and network services provider of Legends Championship...
3 months in, how COVID-19 has permanently changed marketing
Even as the novel coronavirus continues to spread around the globe and civil unrest surges in the U.S., analyses indicate...
