Female CMO salaries eclipsed men’s in 2019, study finds
Dive Brief: Female marketing executives last year reported higher pay than men in 2019, the CMO Council found in a...
Marketing
PepsiCo will discontinue Aunt Jemima branding
Dive Brief: The Aunt Jemima name and image is being discontinued from the pancakes and syrup brand owned by PepsiCo's...
Jack Daniel’s celebrates Pride with drag brunch video series
Dive Brief: Jack Daniel's Tennessee Fire launched a branded web series, the "Drag Queen Mukbang," which a press release says...
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
Dive Brief: Seth Freeman stepped down from his post as CMO of Buffalo Wild Wings earlier this month, brand president...
Busch gives fans ‘golden ticket’ to outdoors with puzzle contest
Dive Brief: Busch Beer created a jigsaw puzzle with a photo of its spokesperson Busch Guy and is running a...
Kimberly-Clark taps Zena Arnold to head marketing, digital push
Dive Brief: Kimberly-Clark named Zena Arnold as chief digital and marketing officer, a new role at the consumer packaged goods...
Google bans far-right site ZeroHedge from ad platform for policy violations
Brief: Google banned website ZeroHedge from its advertising platform for policy violations in its comments section of stories about recent...
Pandemic’s hit to ad spending could be less severe than Great Recession, GroupM says
Dive Brief: Excluding political advertising, U.S. ad spending could drop 13% this year, as the economic effects of the coronavirus...
How brands can use hyperlocal marketing to bounce back and drive revenue
The following is a guest post from Collin Holmes, CEO of brand management company Chatmeter. Opinions are the author's own....
Room & Board lifts conversion rate 80% with AI personalization
Dive Brief: Home furnishing company Room & Board reported an 80% increase in conversion rate by working with cloud commerce...
