Volkswagen overhauls marketing after backlash from racist ad
Dive Brief: Volkswagen Group updated its marketing protocols and fired its agencies after backlash from a racist ad for its...
Marketing
Stihl Timbersports drives YouTube views among sports-hungry fans
Brief: Stihl boosted viewership of its Timbersports lumberjack competition with a social media campaign. The maker of chainsaws and other...
Global ad marketplace to drop 7% this year, rebound next year, Magna says
Dive Brief: Total media owner advertising revenues, which includes linear and digital formats, are expected to decline by 7.2% to...
Walmart forges deep tie-in with HGTV show about home projects under quarantine
Dive Brief: Walmart signed a deal with Discovery that will see the big box retailer's products and ads integrated closely...
Bounty targets gamers with Twitch influencer campaign
Brief: Procter & Gamble's Bounty brand of paper towels enlisted popular personalities on Amazon's livestreaming platform Twitch to show gamers...
P&G debuts ‘The Choice’ in multimillion dollar ad push addressing racism in America
Dive Brief: Procter & Gamble released an ad, "The Choice," that asks white people to use their position of power...
2020’s tumultuous first half spurs new brand safety opportunities, challenges: GroupM
Dive Brief: WPP's media agency group GroupM introduced a playbook to help marketers manage brand safety best practices as a...
Big advertisers demand delay to TV upfronts, broader media buying changes
Dive Brief: Some of the biggest advertisers in the world, including P&G and Unilever, as well as the Association of...
Kantar: Consumers want brands to take stance on social issues, but demographic divides remain
Dive Brief: As tensions around racial justice increase in the U.S., 68% of consumers expect brands to be clear about...
Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers
Brief: Travel guides Lonely Planet and Culture Trip are working together to sell advertising across their platforms as the tourism...
