Burger King gamifies quarantine with ‘Lockdown Whopper’ in Brazil
Brief: Burger King Brazil is rewarding people for staying home during the coronavirus pandemic with the "Lockdown Whopper" campaign. The...
Marketing
McDonald’s names global CMO after 11-month vacancy
Dive Brief: McDonald's named a new global chief marketing officer after the position sat empty for nearly a year, CEO...
Dunkin’ flexes advertising muscle in 1st national recruitment campaign
Dive Brief: Dunkin' announced a new cross-channel campaign to promote 25,000 job openings at locations across the country, according to...
Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs
Dive Brief: Nielsen Global Connect, a division of Nielsen Holdings, unveiled a new suite of shopper marketing tools that adapts...
Digiday: Marketers pay higher ad rates for social video as demand returns
Brief: Marketers are paying a higher price to advertise on video content that publishers create for social media outlets, as...
Roku teams with Kroger to integrate shopper data and streaming TV ads
Dive Brief: Roku launched a new shopper data program that is designed to improve targeting and measurement of TV advertising...
Vita Coco pens love letter to NYC bodegas in new OOH campaign
Dive Brief: Vita Coco debuted an out-of-home (OOH) campaign honoring New York City bodega owners for staying open during the...
51% of marketing professionals expect virtual events to stick around, survey finds
Dive Brief: Twenty-five percent of marketing professionals miss "simple human contact with others on the team" and another 25% miss...
Please don’t touch: The future of experiential retail in the era of coronavirus
What's the purpose of a store? Technically, it's to offer up products to customers and, more importantly, get them to...
Disney expands Luminate ad sales offering to Hulu for 1st time
Dive Brief: Disney expanded its Luminate advanced advertising suite to include video streaming service Hulu for the first time, one...
