Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs
Dive Brief: Nielsen Global Connect, a division of Nielsen Holdings, unveiled a new suite of shopper marketing tools that adapts...
Marketing
Digiday: Marketers pay higher ad rates for social video as demand returns
Brief: Marketers are paying a higher price to advertise on video content that publishers create for social media outlets, as...
Roku teams with Kroger to integrate shopper data and streaming TV ads
Dive Brief: Roku launched a new shopper data program that is designed to improve targeting and measurement of TV advertising...
Vita Coco pens love letter to NYC bodegas in new OOH campaign
Dive Brief: Vita Coco debuted an out-of-home (OOH) campaign honoring New York City bodega owners for staying open during the...
51% of marketing professionals expect virtual events to stick around, survey finds
Dive Brief: Twenty-five percent of marketing professionals miss "simple human contact with others on the team" and another 25% miss...
Please don’t touch: The future of experiential retail in the era of coronavirus
What's the purpose of a store? Technically, it's to offer up products to customers and, more importantly, get them to...
Disney expands Luminate ad sales offering to Hulu for 1st time
Dive Brief: Disney expanded its Luminate advanced advertising suite to include video streaming service Hulu for the first time, one...
Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Ben & Jerry’s calls to dismantle white supremacy
Dive Brief: Ice cream maker Ben & Jerry's has joined the growing list of brands taking a stand against police...
Coca-Cola eyes streaming, real-time content production in marketing restart
Dive Brief: Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns, according to a WARC report....
