Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Marketing
Ben & Jerry’s calls to dismantle white supremacy
Dive Brief: Ice cream maker Ben & Jerry's has joined the growing list of brands taking a stand against police...
Coca-Cola eyes streaming, real-time content production in marketing restart
Dive Brief: Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns, according to a WARC report....
McDonald’s names victims of police brutality, racist violence in new ad
Dive Brief: McDonald's released a new video on Twitter that takes a stand against systemic oppression, police brutality and racist...
J.M. Smucker cut marketing spend 5.8% last quarter amid pandemic disruptions
Dive Brief: J.M. Smucker cut marketing spending 5.8% to $119.5 million in the last quarter ended April 30 from a...
Is Facebook using the pandemic to shore up its influence?
In mid-May, Facebook acquired the popular GIF-sharing platform Giphy, raising eyebrows from Madison Avenue to the halls of Congress as...
Campbell boosts ad spend as sales surge during pandemic
Dive Brief: Campbell Soup Company increased advertising spend during the first three months of the year as the coronavirus pandemic...
Nike’s ‘For Once, Don’t Do It’ ad seen as empowering, exploitative: study
Dive Brief: Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respondents in a recent...
66% of marketers expect to increase programmatic ad spending, survey finds
Dive Brief: Sixty-six percent of marketers expect that their programmatic advertising budgets will increase in the coming months, according to...
KFC Canada bets on AI analytics for deeper insights across functions
Dive Brief: KFC has tapped AI analytics vendor Manthan's enterprise analytics platform to centralize its use of data across the...
