Uncle Ben’s becomes Ben’s Original in ‘brand evolution’
Dive Brief: Mars Food is renaming its Uncle Ben's rice brand Ben's Original, the company announced. Three months ago, as...
Linda J. Dodson
Heiress makes media boss an instant billionaire
The boss of German media giant Axel Springer has become an instant billionaire after getting a €1bn share windfall. Chief...
could the housing market shut again?
Prime Minister Boris Johnson yesterday announced the introduction of new restrictions in England, including restaurant curfews and working from home where...
Britain’s ‘Warren Buffett’ to launch trust to buy small businesses
Mr Ashword-Lord said he and his team had identified some 30 candidates from existing holdings in UK Buffettology and his firm's...
most people, including Tory voters, support tax rises
Almost half (46pc) of the general public would support this measure, the report found, with 18pc opposing such a move....
Key Supplements To Enhance The Impact of Your Muscle Building Workout Program
Men's supplements are an excellent resource for enhancing the overall effect and impact of a muscle-building workout program. The benefits...
Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges
Dive Brief: Golf company Callaway partnered with entertainer and golf enthusiast Kevin Nealon in a new campaign aimed at combating...
First hydrogen-powered plane takes flight
The aircraft was fuelled with 4lb 6oz of hydrogen gas for the flight, which is run through a “stack” that...
Consumers and marketers at odds over ad preferences, Kantar study finds
Dive Brief: Marketers worldwide tend to prefer advertising on established digital platforms such as YouTube, contrasting with consumer sentiment that's...
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Dive Brief: 61% of surveyed consumers said they would be more likely to buy from a brand that uses immersive...
