Mitigating the damage of mega-event cancellations due to coronavirus
The following is a guest post from Jessica Ekholm, VP analyst at Gartner. Opinions are the author's own. On Feb....
Day: April 8, 2020
DTC coffee brand Trade brews virtual meetup in new video ad
Dive Brief: Direct-to-consumer (DTC) subscription coffee service Trade released its first video ad highlighting the joys of getting together virtually...
Rubicon Project, Telaria complete merger to seize on booming CTV space
UPDATE: April 1, 2020: Rubicon Project and Telaria completed their merger following stockholder approval, creating the largest independent sell-side platform...
T-Mobile urges gratitude for ‘helpers’ on April Fools’ Day
Brief: T-Mobile is urging people to show their gratitude for "the helpers of the world" instead of pulling pranks on...
How will coronavirus pressures shape the agency in-housing debate?
Major marketers in recent years have moved more agency work in-house, stirring controversy around trust and whether internal teams can...
Consumers believe brands can lead coronavirus response, but demand practical solutions
Dive Brief: More than half of consumers believe brands are responding more quickly and effectively to the coronavirus pandemic than...
Gartner: 65% of CMOs are preparing for budget cuts
Dive Brief: The majority (65%) of chief marketing officers said they are already preparing for budget cuts due to COVID-19...
Avigan maker gets hometown help to secure scarce key ingredient
TOYAMA, Japan -- The maker of Avigan is slated to receive local government help in accessing a critical ingredient, a...
HSBC, DoSomething.org launch personal finance campaign starring ‘Black-ish’ actor
Dive Brief: HSBC Bank USA has teamed up with DoSomething.org on a campaign starring "Black-ish" star Marcus Scribner that promotes...
China’s coronavirus epicenter Wuhan ends 76-day lockdown
BEIJING -- Chinese authorities on Wednesday ended the monthslong lockdown of Wuhan, the first city ravaged by the novel coronavirus...
