British Airways lays off up to 12,000 staff
British Airways is set to make up to 12,000 workers redundant, owner IAG said on Tuesday. The company revealed the shock...
Day: April 28, 2020
Reopening Has Begun. No One Is Sure What Happens Next.
The economy shut down almost overnight. It won’t start back up that way.Politicians and public health experts have sparred for...
NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format
Dive Brief: The 2020 NFL Draft drew 55 million viewers across Nielsen-measured channels over three days of broadcasts, the NFL...
Budweiser resurrects ‘Whassup’ tagline for Salvation Army ad
Dive Brief: Budweiser is rebooting its classic "Whassup" tagline for a new PSA collaboration with The Salvation Army that offers...
American Airlines’ ad signals return to brand-building
Dive Brief: American Airlines launched its first branding campaign since 2016 with the debut of a video titled "You Are...
Campaign Trail: Why Hyundai revived a recession-era program for today’s crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
India’s superapp battle kicks off with Facebook-Jio alliance
TOKYO -- The race to become India’s top superapp has kicked into high gear, and funds from overseas technology titans...
Building, executing and measuring an integrated marketing campaign
There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message....
Recovery from the Covid-19 crash will be unlike any other
Stocks have pared losses recently, but this doesn't mean markets are on the road to recovery When stock markets crash they...
Facebook-Jio deal to trigger “Super App” battle in India
TOKYO -- The success of WeChat and Alipay in China as multipurpose “super apps” loaded with chat, payment and a...
