Data marketing spend tops $29B in US as cookie deadline looms
Dive Brief: U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest...
Day: January 27, 2022
Miller Lite skirts Super Bowl ad block with metaverse bar
Dive Brief: Miller Lite is partnering with metaverse company Decentraland to bring a virtual bar to patrons during Super Bowl...
Unilever realigns focus on product categories amid claims it’s lost its way
Dive Brief: Unilever is reorganizing from its current "matrix structure" to focus on five category-specific business groups, each of which...
M&M’s celebrates iconic albums in packaging play following controversial rebrand
Dive Brief: M&M's is introducing packaging for its candies that pays tribute to four breakthrough musical artists, according to a...
Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?
Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period,...
