Wells Fargo cracked empowerment formula as advertising heated up in Q3, analysis finds
Dive Brief: Wells Fargo commanded the top three spots for ads that were empowering to viewers in a new Ace...
advertising
Golden age of radio ends as advertising world tunes out
That pain is already being felt by Global’s rivals. Clear Channel Outdoor, the Texas-based advertising giant with 450,000 displays across...
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
Brief: Walmart has partnered with Microsoft on the technology giant's bid to acquire the social video-sharing app TikTok, a company...
Kantar: Back-to-school advertising drops 70% on national TV
Dive Brief: Back-to-school advertising this year has fallen 70% on national television as U.S. retailers pull back on their promotional...
Brands continue to lean heavily on programmatic advertising, IAB says
Dive Brief: Almost one-fifth of U.S. brands had moved programmatic buying completely in-house in 2019, while more than half had...
Back-to-school advertising activity drops 50% from last year, study says
Dive Brief: Back-to-school (BTS) advertising so far in July is down almost 50% versus one year ago, as many families...
Why digital OOH advertising is especially effective right now
The following is a guest post from Roey Franco, VP of product innovation at WPP's Xaxis. Opinions are the authors'...
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
Dive Brief: Unilever will stop advertising on Twitter, Facebook and Facebook's image-sharing platform Instagram for at least the rest of...
WPP commits $10M to accelerate timeline for eliminating racism in advertising
Dive Brief: WPP said in a press release that it will spend $10 million over the next three years to...
Dunkin’ flexes advertising muscle in 1st national recruitment campaign
Dive Brief: Dunkin' announced a new cross-channel campaign to promote 25,000 job openings at locations across the country, according to...
