Why agency account reviews are set to continue their rapid pace in 2022
Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted...
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71% of marketers expect virtual events to continue beyond 2020, survey finds
Dive Brief: Seventy-one percent of media and marketing executives think virtual gatherings and conferences will be the only option for...
Brands continue to lean heavily on programmatic advertising, IAB says
Dive Brief: Almost one-fifth of U.S. brands had moved programmatic buying completely in-house in 2019, while more than half had...
Avigan trials will continue in Japan, with drug efficacy unclear
TOKYO -- A Japanese team testing the flu drug Avigan as a treatment for the new coronavirus said Wednesday more...
Experts ask Japan to continue restrictions despite slowing virus
TOKYO -- Japan's government-appointed panel of coronavirus experts said on Friday it would be difficult to ease curbs on people...
