Social listening enabled Kroger’s speedy pandemic marketing response
Kroger, the 136-year-old grocery giant, heavily depended on social listening to execute an efficient marketing strategy as the coronavirus pandemic...
response
Top investor dumps Boohoo after ‘inadequate’ response to sweatshop claims
Embattled fast fashion firm Boohoo suffered a fresh blow on Friday after one of its biggest investors sold down its stake and labelled...
Hulu unveils direct response ad format for second-screen experiences
Dive Brief: Disney's Hulu is launching a direct response ad format to let viewers interact with commercials they see on...
Oil’s ‘Sun King’ Lord Browne shines a light on Britain’s coronavirus response
Engineering Covid comeback At heart, he remains first and foremost an engineer with a passion for science and technology and...
Japan’s coronavirus response walks thin tightrope in foreign PR push
TOKYO -- Japan's "weird" approach to containing the new coronavirus and its results have left many observers baffled. Now as...
Hong Kong blasts Trump’s ‘double standards’ on riot response
HONG KONG -- Hong Kong Chief Executive Carrie Lam labeled Washington as hypocritical to criticize the city's handling of pro-democracy...
Coronavirus latest: Trump to announce ‘powerful’ response to Hong Kong law
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of...
Japan’s coronavirus response offers little clarity and few lessons
TOKYO -- Japan's state of emergency, imposed in early April over the new coronavirus, lasted about a month and a...
Japan’s virus czar enters quarantine, freezing response team
TOKYO -- The Japanese minister in charge of the government's response to the coronavirus worked from home Saturday after a...
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
As the coronavirus continues to disrupt daily life and the global economy, marketers must continue to figure out how to...
