Kroger, the 136-year-old grocery giant, heavily depended on social listening to execute an efficient marketing strategy as the coronavirus pandemic started to shut down the country earlier this year, executives said during a livestreamed Advertising Week session Tuesday. Unlike other retail categories, grocery has reaped rewards from the health crisis, […]
response
Top investor dumps Boohoo after ‘inadequate’ response to sweatshop claims
Embattled fast fashion firm Boohoo suffered a fresh blow on Friday after one of its biggest investors sold down its stake and labelled the firm’s response to illegal pay allegations “inadequate”. The £3.5bn company’s efforts to defend itself against sweatshop claims were dismissed by Standard Life Aberdeen, previously one of Boohoo’s biggest investors, which has now […]
Hulu unveils direct response ad format for second-screen experiences
Dive Brief: Disney’s Hulu is launching a direct response ad format to let viewers interact with commercials they see on the streaming service, it announced during its NewFronts presentation this week. GatewayGo lets advertisers use second-screen technologies like QR codes and push notifications to prompt viewers to respond to a […]
Oil’s ‘Sun King’ Lord Browne shines a light on Britain’s coronavirus response
Engineering Covid comeback At heart, he remains first and foremost an engineer with a passion for science and technology and the role it can play in society. Browne believes that drive to innovate is more important than ever in the fight against Covid-19, a pandemic that has now killed 380,000 […]
Japan’s coronavirus response walks thin tightrope in foreign PR push
TOKYO — Japan’s “weird” approach to containing the new coronavirus and its results have left many observers baffled. Now as the government prepares to reopen the nation’s economy, it is also stepping up its public relations campaign to help people overseas understand its strategy. “Japan’s Halfhearted Coronavirus Measures Are Working […]
Hong Kong blasts Trump’s ‘double standards’ on riot response
HONG KONG — Hong Kong Chief Executive Carrie Lam labeled Washington as hypocritical to criticize the city’s handling of pro-democracy demonstrations, saying the U.S. has been heavy handed in clamping down on people protesting over the police killing of an unarmed black man. “You know there are riots in the […]
Coronavirus latest: Trump to announce ‘powerful’ response to Hong Kong law
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of Wuhan. Global cases have reached 5,495,061, according to Johns Hopkins University. The worldwide death toll has hit 346,232. To see how the disease has spread, view our virus tracker charts: […]
Japan’s coronavirus response offers little clarity and few lessons
TOKYO — Japan’s state of emergency, imposed in early April over the new coronavirus, lasted about a month and a half. The country escaped the initially feared explosive outbreak and the epidemic is, for the time being, under control. But something does not feel quite right. Many have been left […]
Japan’s virus czar enters quarantine, freezing response team
TOKYO — The Japanese minister in charge of the government’s response to the coronavirus worked from home Saturday after a government official who accompanied him on a visit to a hospital this month tested positive for COVID-19. “A member of the Cabinet Secretariat’s office for novel coronavirus disease control was infected […]
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
As the coronavirus continues to disrupt daily life and the global economy, marketers must continue to figure out how to operate on this unprecedented and rapidly changing landscape. This is particularly true in the restaurant industry, where more than $25 billion and more than 3 million jobs were lost during […]