Dive Brief: Unilever is reorganizing from its current “matrix structure” to focus on five category-specific business groups, each of which will be accountable for delivering its own strategy, growth and profit globally, according to an announcement. Those groups are: Beauty and wellbeing, personal care, home care, nutrition and ice cream. […]
Unilever
Unilever, Target partner for voice-powered ads on Peacock
Dive Brief: Unilever and Target this month began running a voice-powered commercial on Peacock, the ad-supported streaming service that NBCUniversal launched nationwide in July. Viewers who say the phrase “Save with Suave” receive a $5 coupon for the Unilever brand of haircare products at Target, Variety reported. Coors Light also […]
Unilever to invest heavily in marketing, brand innovation after keeping ‘powder dry’ amid pandemic
Dive Brief: Unilever expects to put “significant investment” toward brand campaigns and innovations tailored to the coronavirus pandemic in the year’s second half, CFO Graeme Pitkethly said on a call discussing H1 results with investors. A return to spending comes after the CPG giant deliberately kept some of its “powder […]
Unilever soars after dodging lockdown sales slide
Unilever shares soared after it said sales were almost flat in the first half of the year – far better than a sharp fall predicted by analysts. Demand for items to consume at home and hygiene products offset big falls in grab-and-go categories. Underlying sales fell 0.3pc in the second […]
Unilever, Honda, Verizon join growing Facebook ad boycott
UPDATE: June 26, 2020: The U.S. division of Honda became the first automotive marketer to join the Facebook advertiser boycott Friday, Ad Age reported. The brand in a press statement said that it would pause advertising on Facebook and Instagram for the month of July in a move “to stand with people […]
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
Dive Brief: Unilever will stop advertising on Twitter, Facebook and Facebook’s image-sharing platform Instagram for at least the rest of the year in the U.S., according to an announcement made Friday. The packaged goods giant behind brands like Dove and Hellmann’s mayonnaise said the high degree of polarization in the […]
Simplifying Unilever is a complicated task
A who’s who of City heavyweights objected to the move, including Aviva Investors, Columbia Threadneedle, Legal & General Investment Management and Schroders. The plan would have resulted in Unilever being ejected from the FTSE 100, forcing passive investors that track the index to sell their holdings. As well as a […]
Unilever makes second attempt to merge UK and Dutch arms
Unilever will make a second attempt at unifying its business, ending its joint Anglo-Dutch structure and making London its headquarters. The maker of Marmite and Domestos said the move would make it easier to carry out acquisitions, remove complexity and strengthen its corporate governance. The decision represents an about-turn from previous plans to […]