the ‘phoney war’ is almost over
The number of “inactives” has almost trebled to 465,000 since February, with fewer - so far at least - heading...
Day: October 13, 2020
Trolli debuts video game to win over young consumers
Dive Brief: Trolli is launching its debut video game, "Deliciously Dark Escape," according to details emailed by the Ferrara candy...
TikTok flaunts its good vibes in TV ad centered on viral ‘Dreams’ video
Dive Brief: TikTok debuted a new commercial, "Good Vibes," that centers on a post that has taken the internet by...
PepsiCo speeds up shift toward streaming, digital as holidays loom
PepsiCo has sped up shifting marketing investments away from linear media and toward streaming and digital platforms as the coronavirus...
The pandemic has destroyed a decade of rising employment in a matter of months
That would be a worrying enough surge at any stage, but against a backdrop of unprecedented state support for the...
Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Sour Patch Kids turns the tables on Halloween trick-or-treating
Dive Brief: Sour Patch Kids candy is helping families celebrate Halloween safely by hosting a reverse trick-or-treating event around the...
Negative interest rates have failed everywhere and are the path to Soviet banking
One reason the US Federal Reserve shuns NIRP is because it threatens to destabilize the $2 trillion money market industry,...
Time for ministers to level with us on ‘levelling up’
But aside from the immediate financial support to weather potentially months of closures, what Liverpool and other proud cities and...
Axe man Cruz was never going to survive the post-Walsh era at BA
Although cabin and ground crew agreed to a new pay deal last year, increasingly caustic relations culminated in the first-ever...
