Workload up for 82% of in-house creative teams, driven by demand for digital content
Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could...
digital
IAB: US digital ad spend will grow 6% this year amid broader slowdown
Dive Brief: Advertising executives expect spending on digital advertising in the U.S. will grow 6% this year, contrasting with an...
AT&T reportedly considers selling Xandr digital ad business
Dive Brief: AT&T is looking to sell its Xandr digital advertising business as the telecommunications giant scales back its effort...
Neiman Marcus replaces Fall Book with digital content campaign
Dive Brief: Neiman Marcus launched a fall campaign, Neiman's State of Mind, a digital hub which features curated collections and...
Knix tells women to ‘stop trashing their periods’ in new OOH, digital ad
Dive Brief: Femtech apparel company Knix launched a digital, social and out-of-home (OOH) campaign last week around period sustainability tied...
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of...
Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows
Dive Brief: Brands will face growing challenges as they navigate bifurcated strategies of trying to ramp up direct-to-consumer (DTC) sales...
Adobe spotlights, supports diverse creative voices across digital and film
Dive Brief: Adobe has revealed a handful of new initiatives to help celebrate the creativity of a diverse community of...
Britain’s once-popular digital banks face a bruising reality
The business reported losses of £52m in 2019, up from £25m for the previous year. Despite this, chief executive Anne...
Ad stakeholders race to form new digital media standards as old ones face ‘Tower of Babel’ moment
Dive Brief: A broad swath of advertising trade bodies, brands, agencies, publishers and technology firms have formed the Partnership for...
