Honda evokes Disney memories with ‘Enchanted Odyssey’ digital campaign
Dive Brief: Honda is highlighting the features of its 2021 Odyssey minivan in a social media campaign featuring Disney characters...
digital
Dunkin’ creates new chief digital officer role as it doubles down on tech, mobile offerings
Dive Brief: Dunkin' Brands Group announced the creation of a C-suite appointment, chief digital and strategy officer, that will oversee...
Marketers to focus ad spend on regional, digital media in 2020’s 2nd half
Dive Brief: More than half (54%) of marketers will cut ad spend in Q3 from a year earlier, a slight...
Report: Nike drops digital media agency Razorfish
Dive Brief: Nike has dropped its digital media agency, Publicis Groupe's Razorfish, according to a report in MediaPost citing sources...
Why digital OOH advertising is especially effective right now
The following is a guest post from Roey Franco, VP of product innovation at WPP's Xaxis. Opinions are the authors'...
Marketers invested in digital tools were quicker to pivot when pandemic hit, study says
Dive Brief: Half of marketers found that previous investments in marketing innovation and automation helped them quickly pivot as the...
Kimberly-Clark taps Zena Arnold to head marketing, digital push
Dive Brief: Kimberly-Clark named Zena Arnold as chief digital and marketing officer, a new role at the consumer packaged goods...
PS5 offers options for ‘digital natives,’ says CEO of Sony unit
TOKYO -- Sony announced on Thursday details of its next-generation game console, PlayStation 5. The new unit is packed with...
Luxury brands go digital in China to cushion coronavirus blow
HONG KONG -- Luxury brands are turning to China with aggressive digital campaigns in hopes of boosting revenue as the...
Digital technology moves into China garbage collection
BEIJING -- Garbage collection is an important service in any city, involving collectors working from early morning until late at...
