Pandemic pandemonium for Mike Ashley and Sports Direct
Four years ago, Sports Direct found itself into hot water again after it failed to disclose its dealings with a...
pandemic
How Del Monte’s Elana Gold handled being named CMO during the pandemic
Starting a new job always comes with some amount of stress. But when the position is as chief marketing officer...
45% of consumers have changed brand preferences during pandemic, study finds
Dive Brief: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according...
Unilever to invest heavily in marketing, brand innovation after keeping ‘powder dry’ amid pandemic
Dive Brief: Unilever expects to put "significant investment" toward brand campaigns and innovations tailored to the coronavirus pandemic in the...
If you think this pandemic shows the limits of globalisation, think again
The flipside of becoming less reliant on foreign inputs is, of course, becoming more reliant on domestic ones. In this...
ANA: Content marketing budgets jumped before pandemic
Dive Brief: Marketers boosted their spending on content marketing in 2019 by an average of 73% over two years, per...
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
Dive Brief: Truly Hard Seltzer launched a new brand campaign that calls on drinkers to be true to their individuality,...
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Brief: Researcher Newzoo again downgraded its esports revenue outlook for the year, lowering its forecast 8% from prior projections, according...
‘Surprised’ emotions in video ads drive conversions during pandemic, study says
Dive Brief: Video ads that showed surprised emotions in the first three seconds spurred a 360% jump in performance from...
Krispy Kreme’s CMO on why the brand rolled out a Walmart exclusive during the pandemic
The coronavirus pandemic continues to shape daily life, with marketers shifting to meet the moment as some municipalities emerge from...
