Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds
Dive Brief: Twenty percent of the brands on Brand Keys' Loyalty Leaders List are new to the annual survey's top...
Brands
Sports marketing is no longer the safe bet, but bolder brands could win out
With the cancellation of most major events earlier this year, the return of live sports — albeit with some of...
Consumers want brands to address systemic racism, survey says
Dive Brief: Most consumers want corporations and brands to take a stand on ending systemic racism, an issue that has...
Consumers form loyalties to new brands they bought in quarantine, survey finds
Dive Brief: The coronavirus pandemic is having a lasting effect on shopping behaviors after pushing consumers to experiment more in...
Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows
Dive Brief: Brands will face growing challenges as they navigate bifurcated strategies of trying to ramp up direct-to-consumer (DTC) sales...
Corona taps Snoop Dogg for first campaign unifying family of brands
Dive Brief: Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Más Fina" campaign,...
DTC brand’s new CMO thinks eco-friendly is the next big thing for CPGs
COVID-19 has forced numerous marketers to scale back or scuttle their plans this year, but for Lilian Tomovich, 2020 has...
Accenture buys CreativeDrive to expand output of content for brands
Dive Brief: Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help...
Brands continue to lean heavily on programmatic advertising, IAB says
Dive Brief: Almost one-fifth of U.S. brands had moved programmatic buying completely in-house in 2019, while more than half had...
Offensive brands are exiting stage left. What took so long?
The following is a guest post from Gregg S. Lipman, managing partner of brand strategy agency CBX. Opinions are the...
