Next eyes lucrative future as online host of other brands
Simon Wolfson has a tendency to play down some of the crucial decisions he has made over the years that...
Brands
Are CMOs failing brands or are brands failing CMOs?
It's hard to find someone who will argue that the chief marketing officer isn't essential to an organization, but lately,...
Shoppers prefer brands over private labels in current economic slowdown, study says
Dive Brief: American consumers are reducing their total spending, with 55% cutting spending by 10%-20%, 25% cutting by 30%-40% and...
Top brands may lose $400B in value during pandemic
Dive Brief: The most valuable brands in the U.S. this year may lose a combined $393 billion in value as...
How the COVID-19 pandemic is pushing brands to connect digitally
The idea to offer virtual skin consultants didn't occur to Sarah Akram until early 2020. Akram, a master esthetician and...
NFL draft draws 100 brands for 3-day broadcast
Dive Brief: More than 100 brands are advertising during ABC, ESPN and the NFL Network's broadcast of the NFL draft...
Kellogg snack brands back Overwatch League sweepstakes
Dive Brief: The Kellogg Company's Cheez-It and Pringles snack brands this month launched a sweepstakes for fans of Overwatch League,...
Luxury brands bid adieu to Hong Kong amid coronavirus and unrest
HONG KONG -- Causeway Bay, the heart of Hong Kong's retail landscape and the world's priciest shopping district by rent,...
Communication software brands like Zoom triple ad spending under coronavirus
Dive Brief: Ad spending from communication software brands like Zoom and GoTo Meeting reached $45 million in Q1 2020, triple...
Most brands aren’t ready to win in e-commerce, report says
Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week...
