65% of Americans think brands should take a stand against racism, study says
Dive Brief: Sixty-five percent of Americans think brands should take a stand against racism and 46% feel that such actions...
Brands
Study: Most Americans say brands should respond to Black Lives Matter movement
Dive Brief: Most Americans say brands should respond to social issues related to the Black Lives Matter (BLM) movement. Almost...
Starbucks leads in forging emotional connections among fast food brands, study says
Dive Brief: Starbucks ranks as the most intimate fast food brand, according to results of the MBLM Brand Intimacy 2020...
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Dive Brief: Generation Z has high expectations for digital experiences, shaping how they feel about brands, shopping and technology. More...
DTC brands struggled with profitability prior to COVID-19. Now what?
For certain direct-to-consumer brands, the pandemic invited some of their highest sales as consumers were forced to shop online while...
Failed brands try to fashion a new life online
Laura Ashley’s new owner is Gordon Brothers, the restructuring specialist, which is typically drafted in to shift the leftover stock...
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
UPDATE: July 1, 2020: Target, Mars and Volkswagen have joined the boycott, according to various reports, bringing the total list...
Brands blocking ads on Black Lives Matter-related keywords draws criticism
Dive Brief: Vice Media Group is calling on brands and agencies to make a change in their brand safety practices...
Liverpool’s overdue title offers ailing brands four ways to score
Next, monopolies never last. The Premier League had started to look like a comfortable cartel, with the title swapped from...
Some CPG brands face no easy way forward amid historic reckoning with race
Major change hit the packaged foods category last week as iconic brands including Aunt Jemima, Mrs. Butterworth, Uncle Ben's rice...
