What’s your purpose? How brands must adapt in the face of COVID-19
The following is a guest post from Mark Curtis, Accenture Interactive's head of innovation, and Bill Theofilou, Accenture Strategy's global...
Brands
Starbucks’ stumble on Black Lives Matter shows rising stakes for brands in addressing race
Public support of Black Lives Matter has spiked in the wake of mass protests over the police killing of George...
Crisis management: How two DTC brands found success in the midst of a pandemic
Knix's swimwear launch wasn't supposed to go this way. The brand, which started out selling leakproof underwear, had grand plans...
How brands can use hyperlocal marketing to bounce back and drive revenue
The following is a guest post from Collin Holmes, CEO of brand management company Chatmeter. Opinions are the author's own....
Disney+ surges from last to 1st place in ‘most beloved brands’ this spring
Dive Brief: Disney+ is the most loved brand in offline consumer conversations, followed by Amazon/Prime, according to Engagement Labs' TotalSocial...
Kantar: Consumers want brands to take stance on social issues, but demographic divides remain
Dive Brief: As tensions around racial justice increase in the U.S., 68% of consumers expect brands to be clear about...
North Korea brands South ‘enemy’ as domestic woes mount
SEOUL -- North Korean state media claimed this week that "the whole country is ablaze with fury" over a few...
Luxury brands go digital in China to cushion coronavirus blow
HONG KONG -- Luxury brands are turning to China with aggressive digital campaigns in hopes of boosting revenue as the...
Top brands, digital media rally around Blackout Tuesday, but it could backfire
Dive Brief: Music streaming services from major digital media platforms including Apple Music, Amazon Music, YouTube Music and Spotify will...
Instacart starts self-serve ad platform to connect brands with shoppers
Dive Brief: Online grocery company Instacart launched a self-serve advertising platform that lets marketers promote products in search results. Brands can...
