Volvo’s EV push around Super Bowl rolls away with 20M Twitter impressions
This month's Super Bowl broadcast was notable for showcasing six commercials for electric cars, or almost a tenth of the...
Day: March 1, 2022
Kraft Singles squares up with Kelis on culture play
Dive Brief: Kraft Singles launched a Singles Single campaign, teaming with singer-songwriter Kelis to release a song titled "Square It"...
Gaming in-app purchases drop 35% globally after Apple’s ATT changes
Dive Brief: In-app purchase revenue for mobile games dropped 35% globally since Apple's App Tracking Transparency update in June 2021,...
Campaign Trail: Old Spice spoofs ’80s action movies with deepfake ad
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Mondelez personalization tie-up with Innovid prioritizes CTV
Dive Brief: Mondelez on Feb. 23 named Innovid its preferred global solution for Dynamic Creative Optimization (DCO), per a press...
