66% of brands spent more on creator marketing in past year
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...
Day: March 9, 2022
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film "The Adam Project," starring Ryan...
Gap champions individuality, self-expression for spring push
Dive Brief: Gap today (March 8) is rolling out its spring marketing campaign centered around individuality and self-expression, according to...
Pepsi scouts next pop star in new show spanning TikTok, TV
Dive Brief: Pepsi is partnering with TikTok and MTV to produce a new music competition, "Becoming a Popstar," premiering on...
Generation Alpha: Who are they?
The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors' own....
The True SEO Value
At present, even the sphere of dentistry is rich in artistic entrepreneurs who actively create and introduce items and services...
