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Day: March 4, 2022
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
Dive Brief: YouTube will host its Brandcast presentation during the TV upfronts for the first time, breaking with a tradition...
OTT ad spend reaches $1.3B as budgets shift to streaming content
Dive Brief: Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT)...
