More Super Bowl viewers poised to second-screen on mobile
Dive Brief: Nearly six in 10 (59%) Super Bowl viewers find it important to keep up with the game on...
Day: February 7, 2022
Frito-Lay reimagines Salt-N-Pepa’s ‘Push It’ in Super Bowl ad for Flamin’ Hot brands
Dive Brief: PepsiCo's Frito-Lay revealed the details of its co-branded Super Bowl campaign for Doritos and Cheetos Flamin' Hot, including...
Olympics present multiple challenges for marketers beyond COVID
If it feels like it was only a few months ago we were celebrating the end of the 2020 Summer...
Timberland steps out with experiential game exploring its history
Dive Brief: VF Corp's Timberland brand and R/GA Australia have launched TimbsTrails, an immersive digital experience that invites fans on...
Publicis Media furthers DEI bets with multiyear content pact focused on streaming
Dive Brief: Publicis Media and its APX Content Ventures unit struck a multiyear deal to produce long-form content with Chicken...
The path forward for fashion’s sustainable future may be affordability
Sustainable fashion is inherently an unnatural pairing. Seasonal trends urge shoppers to purchase new looks regularly, while eco-friendly living asks...
Smirnoff kicks off Super Bowl with watch party for remote Alaskan miners
Dive Brief: Diageo vodka brand Smirnoff is throwing a Super Bowl LVI watch party for a group of gold miners...
Google’s Topics shows the ad industry needs a better case for targeting
The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors'...
Google’s retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
Dive Brief: Google's revenue derived from advertising sales increased 33% year-on-year in the fourth quarter to $61.24 billion, buoyed by...
