How the producer economy is changing influencer marketing
Influencer marketing is evolving into what's being called "the producer economy" consisting of content creators who seek to build their...
Day: February 16, 2022
Kia puts 10K Robo Dog NFTs up for adoption
Dive Brief: Kia America is releasing its first nonfungible token (NFT), which is based on Robo Dog, the character featured...
KFC selects MullenLowe as AOR to complete marketing makeover
Dive Brief: KFC U.S. on Feb. 10 selected MullenLowe as its strategic and creative lead agency of record, per a...
Busch Light’s new ad touts growing investment in female NASCAR drivers
Dive Brief: Busch Light in an ad during the Daytona 500 will announce a new program sponsoring every female NASCAR...
Applebee’s CMO on embracing everything from ’80s nostalgia to metaverse buzz
Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight...
Campaign Trail: Lay’s Super Bowl return kicks off years-long creative roadmap
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
