‘We’re back’: Humor, optimism make a big return in Super Bowl LVI ads
The Super Bowl rarely goes off without a hitch in a good year, let alone a period of volatility. The...
Day: February 14, 2022
Gartner: A quarter of consumers will use the metaverse daily by 2026
Dive Brief: As companies invest heavily into the metaverse, a Gartner report released on Monday predicts that 25% of people...
NFL opens Snapchat playbook for Super Bowl Sunday
Dive Brief: The NFL is partnering with Snap on a variety of activations around the Super Bowl, per details emailed...
How media conglomerates are plotting the future of measurement and identity
NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer...
