Day: July 1, 2020

Amazon’s brand value tops $400B, while TikTok debuts on top 100

Dive Brief:

  • Amazon retains its position as the world’s most valuable brand, according to the latest BrandZ rankings of the top 100 most valuable brands. Amazon’s brand value increased 32% to reach $415.9 billion this year, the list compiled by WPP and research firm Kantar found. The e-commerce company added almost $100 billion in brand value this year, accounting for more than one-third of the list’s total growth.

  • Facebook ranked No. 5 on the list but saw its brand value drop 7% from a year ago, per details shared with Marketing Dive. TikTok (No. 79, $16.9 billion), Lancome (No. 98,

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Bud Light teams with fashion stylist Darryl Brown’s Midwest Kids brand for capsule collection

Dive Brief:

  • Bud Light partnered with fashion designer Darryl Brown of Midwest Kids to create a limited-edition unisex streetwear line inspired by summer, Midwestern childhoods and American culture, according to details the brand shared with Marketing Dive.
  • The collection includes three different crewneck T-shirts with the beer brand integrated into the Midwest Kids style. The $40 T-shirts, which were sourced and printed by a local Ohio business, can be purchased on the Midwest Kids website, as well as on Bud Light’s e-commerce shop.
  • Both groups are promoting the #MIDWESTBREWED collection on social media. Tyler Busher and Jenny Rivera, founders of
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Beverage makers disproportionately market sugary beverages to Black, Hispanic youth

Dive Brief:

  • Beverage companies spent $1.04 billion to advertise sugary drinks and energy drinks in 2018, up 26% from 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut shared with Marketing Dive. These companies spent $586 million of this ad expenditure to market sugary drinks in 2018.
  • These ads disproportionately targeted Black and Hispanic youth, and this audience consumes these beverages at higher rates than non-Hispanic white youth, leading to health disparities among these communities of color. Black children saw 2.1 times as many sugary drink ads and Black teens
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Burger King hires Ellie Doty as first-ever North American CMO

Dive Brief:

  • Burger King has hired Ellie Doty as its first ever North America CMO, according to Adweek.
  • Doty will serve as regional CMO and report to Chris Finazzo, president of Burger King North America, when she takes on the new post in the company’s Miami offices later this summer, per the report.
  • Doty comes to Burger King from Chili’s where she spent two years as VP of marketing and was promoted to CMO last September. Doty has also held marketing leadership positions at Yum Brands’ Long John Silver’s, Taco Bell and KFC, per her LinkedIn page.

Dive

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