Amazon retains its position as the world’s most valuable brand, according to the latest BrandZ rankings of the top 100 most valuable brands. Amazon’s brand value increased 32% to reach $415.9 billion this year, the list compiled by WPP and research firm Kantar found. The e-commerce company added almost $100 billion in brand value this year, accounting for more than one-third of the list’s total growth.
Facebook ranked No. 5 on the list but saw its brand value drop 7% from a year ago, per details shared with Marketing Dive. TikTok (No. 79, $16.9 billion), Lancome (No. 98,