Day: July 10, 2020

Sunak will have to accept that a rise in joblessness is unavoidable

In thinking about the business consequences of Covid, Howard Davies, chairman of Royal Bank of Scotland, makes a distinction between pre-existing trends which have been accelerated by the pandemic, and things that firms didn’t previously think they could do, but now know they can. 

The most obvious example of the first is the switch from physical to online shopping, which has been supercharged by the pandemic. Prior to Covid, online retailing was growing at the rate of 10 per cent a year; since Covid, it has leapt 50 per cent. That’s nearly five years of growth packed into just three

Read More

Tampax taps Amy Schumer for ‘edu-tainment’ videos about periods

Dive Brief:

  • P&G’s tampon brand Tampax has partnered with comedian Amy Schumer to help educate women about menstruation, according to a press release.
  • Schumer stars in a series of humorous videos intended to teach viewers about periods and how to use tampons. Dr. Melisa Holmes, OB/GYN and co-founder of community health education group Girlology, is also featured in the campaign answering questions about personal health. The spots were directed by Kathy Fusco of Hungryman.
  • The multichannel campaign is running on TV, video, digital and social media. The effort includes a custom Snapchat Lens that allows users to put themselves
Read More

Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series

Brief:

  • Kraft Heinz this week launched its first podcast series, which is available across platforms including Apple Podcasts, Spotify and Google, according to details shared with Mobile Marketer.
  • “Table Stakes,” whose first three episodes are streaming now, delves into various aspects of the packaged foods giant’s brands around the globe, including labels that may be more obscure to U.S. audiences. Each installment of the seven-episode series is hosted by author and New York Times travel writer Peter Kujawinski.
  • One episode of the initial batch, “Miles of Smiles with the Weinermobile,” profiles the two-person team of “hotdoggers” that drives Oscar Mayer’s
Read More

Budweiser cuts beer prices based on St. Louis heat waves

Dive Brief:

  • Budweiser is running a Budweiser Chill Zone Giveaway social media promotion in St. Louis and will drop the price of beer and give away prizes based on the weather, according to details the company shared with Marketing Dive.
  • Every time the temperature hits 100 degrees or above in July, the Anheuser-Busch brew will award 25 social media followers in Missouri with prizes ranging from inflatable pools and lawn chairs to $20 gift cards for ice.
  • When the weather in St. Louis reaches surpasses 95 degrees, Budweiser will drop the price of its Bud Ice line by $1 for
Read More