Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Dive Brief: Generation Z has high expectations for digital experiences, shaping how they feel about brands, shopping and technology. More...
Day: July 9, 2020
Activia uncaps fresh brand image with diverse campaign on gut health
Dive Brief: Danone North America kicked off a new ad campaign for yogurt brand Activia this week, titled "A to...
TikTok billionaire Zhang Yiming, one of the richest men you’ve never heard of
Baidu, China's equivalent of Google, was dominant but burning users' trust by making adverts look like real search results. The...
Pandemic-related WFH policies spur burnout for 73% of marketers
Dive Brief: Of all surveyed professionals who are working from home during the pandemic, 68.7% report feeling burnout, according to...
DTC brands struggled with profitability prior to COVID-19. Now what?
For certain direct-to-consumer brands, the pandemic invited some of their highest sales as consumers were forced to shop online while...
Can I claim back VAT on the staycation I’ve already booked for August?
The tax that you pay in restaurants, hotels and attractions will be cut from 20pc to 5pc and those who...
China’s role in UK nuclear power comes under scrutiny
The threat posed by Chinese involvement in Britain’s nuclear power infrastructure has been overstated, experts argue, despite rising concern about Beijing's...
From teen dance craze to political tool. How Chinese app TikTok emerged as a force in US election
It's the world's goofiest social media platform. Since TikTok's launch in China in 2016, the video streaming app's popularity has...
Sunak’s Autumn Budget will need to be bolder than these half-measures
We’ll forget the astonishing £49bn so far spent in additional support for public services, much of it on PPE and...
Rishi Sunak knows his mission is to wean Britain off permanent Covid socialism
Instead of replacing furlough with massive public sector make-work schemes – the apocryphal example involves paying people to uselessly dig...
