Day: July 6, 2020

Straight-talking Amanda Blanc looks to put wind in Aviva’s sails

The firm could be separated into life and non-life divisions, or UK and international, for example. Significant divestments could offer a solution without a formal breakup. Blanc says she will consider all options, including investing where she sees opportunities for growth. 

A split may not be the panacea that some investors wish. Tulloch spent eight months preparing his strategy after his appointment in March last year, only to opt against any major sales, feeling the offers received for the Singaporean business did not reflect its profitability. 

“As we have seen with Prudential plc’s split with M&G, business splits may sound

Read More

Pernod plans crowdsourcing app to axe hate speech from social media

Dive Brief:

  • Pernod Ricard plans to create an app that lets social media users report content they find objectionable directly to brands and companies. From there, marketers can use their influence to push social media companies to review and remove the content if necessary, the wine and spirits marketer announced.
  • Pernod, whose brands include Absolut vodka, is seeking partners to help develop the app and plans to have strict guidelines on data privacy and consumer engagement. The company will enlist a third-party expert to oversee the app and ensure its operations are transparent and accountable, per its announcement.
  • The
Read More

Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts

Dive Brief:

  • Chief marketing officers for the first time are prioritizing brand strategy ahead of analytics, personalization and marketing technology as the coronavirus pandemic leads to budget cutbacks, per an announcement that consulting firm Gartner Group shared with Marketing Dive. Thirty-three percent of CMOs rank brand strategy as one of their top three priorities, up from “near the bottom of the list in 2019.”
  • The survey found that pre-pandemic marketing budgets were flat coming into 2020, making up 11% of company revenue. Almost half (44%) of CMOs have seen midyear budget cuts because of the health crisis, with 11% facing
Read More

Netflix strengthens C-suite with Bozoma Saint John as new CMO

Dive Brief:

  • Netflix has appointed Bozoma Saint John as its new chief marketing officer, Deadline reported.
  • Saint John comes to Netflix from holding group Endeavor, where she served as CMO since 2018. Prior to that, she was Uber’s chief brand officer, Apple’s head of global consumer marketing and PepsiCo’s head of music and entertainment marketing. She is the first Black woman to join the streaming giant’s group of top executives, according to Bloomberg.
  • Netflix’s former CMO Jackie Lee-Joe, who was hired last July, amicably left the company for personal reasons, per Deadline, and has been in Australia with her
Read More