Day: June 29, 2020

Rishi Sunak tipped to lead National Space Council ahead of OneWeb auction

The Government first announced plans for the National Space Council last summer, trumpeting pledges to work with the US in cementing Britain’s place in the new space race.

Investment in the sector announced last year included £20m for a space port in Cornwall and plans for Virgin Orbit to develop launch capacity in the UK.

But the plans went quiet for months, leading industry members to demand the Government “pull its finger out” and press on with broadening the horizons of Britain’s space plans.

In March, the collapse of OneWeb came as a blow to the industry. The satellite firm,

Read More

ANA: Marketers believe innovation drives brand growth, but many don’t have time for it

Dive Brief:​

  • While 84% of marketers expect the future of brand growth to be connected to innovation and technology, 45% said they spend 25% or less of their time on both, per a new report from the Association of National Advertisers (ANA) shared with Marketing Dive. 
  • More than half of those surveyed for the “Marketing, Innovation, and Technology” report think they are prepared to deal with innovation and marketing technology issues that could come up in the next two years.
  • The research also found that data and analytics, measurement and accountability, and customer experience will benefit most from innovation and
Read More

Budweiser celebrates bar reopenings to the tune of ‘Don’t Stop Me Now’

Dive Brief:

  • Anheuser-Busch’s Budweiser brand has dropped a new 60-second video ad on YouTube, Facebook and Instagram to promote bars reopening, according to details the company shared with Marketing Dive.
  • The video shows a bartender opening up shop while the iconic Bud Clydesdales leave the ranch and run across fields and cities, all to the tune of Queen’s “Don’t Stop Me Now.” Meanwhile, a puppy also makes the journey across land to meet up with his buddies in the “Reunited with Buds” spot.
  • The ad also promotes a safety message the tagline “We can’t wait to see our buds. But
Read More

Brands blocking ads on Black Lives Matter-related keywords draws criticism

Dive Brief:

  • Vice Media Group is calling on brands and agencies to make a change in their brand safety practices and to step up and support stories that cover current events, according to a press release the company shared with Marketing Dive.
  • The call comes as the media company saw new keywords added to block lists including “George Floyd,” “Black Lives Matter,” “Protest,” “Minneapolis” and even “Black people,” preventing ads from running alongside related content. The company said that content related to George Floyd and protests saw 57% lower monetization rates than other news content.
  • Vice is asking brand marketers
Read More