Day: June 24, 2020

John Lewis names new department stores chief

High street heavyweight John Lewis Partnership has appointed a senior executive from the Co-op Group to run its department stores.

The firm is bringing in Co-op deputy chief executive Pippa Wicks in August to oversee trading, merchandising and marketing at its John Lewis sites as retailers adapt to the “new normal” of socially distanced post-pandemic shopping.

She will succeed Paula Nickolds, who left in January with a near-£1m payout following weak sales over Christmas.

Ms Nickolds worked at the partnership for 25 years, becoming the first female managing director in the department chain’s 152-year history in 2016.

Before her departure

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Hulu unveils direct response ad format for second-screen experiences

Dive Brief:

  • Disney’s Hulu is launching a direct response ad format to let viewers interact with commercials they see on the streaming service, it announced during its NewFronts presentation this week. GatewayGo lets advertisers use second-screen technologies like QR codes and push notifications to prompt viewers to respond to a call to action (CTA) on their mobile devices.
  • Teeth-straightening service SmileDirectClub, luxury consignment store The RealReal and restaurant chain Sweetgreen are among the launch partners for GatewayGo. Six out of 10 viewers said would likely consider buying from a brand after redeeming an offer, while 50% of people have their
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Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

Dive Brief:

  • Google’s net U.S. digital ad revenue is predicted to decline for the first time since tracking began, dropping 5.3% to $39.58 billion by the end of 2020, according to a new eMarketer forecast shared with Marketing Dive. Google’s share of the U.S. digital ad market this year is predicted to drop to 29.4%, from 31.6% last year.
  • Facebook and Amazon are both expected to see an increase in their net U.S. ad revenues this year even as the COVID-19 pandemic undercuts the size of the overall digital ad market, which is forecast to grow just 1.7% for a
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Starbucks’ stumble on Black Lives Matter shows rising stakes for brands in addressing race

Public support of Black Lives Matter has spiked in the wake of mass protests over the police killing of George Floyd, and marketers have quickly chimed in, with companies from Nike to Fruit by the Foot making bold statements backing the cause. It’s an understandable instinct to follow in an era where brand purpose carries a high premium, but the sensitivity of the topic also comes with steeper risks that could undercut the message of companies that have worked hard to establish a progressive image, creating long-lasting damage.

“Right now, it’s like the house is on fire, so it’s

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