Day: June 26, 2020

Wirecard collapse hits users of British payments apps

The collapse of German payments provider Wirecard is having knock-on effects on British financial technology companies, with many customers being blocked from withdrawing money or using their accounts.

Digital bank Pockit – which provides accounts for those unable to get a traditional bank accounts – and account management tool Curve are among those affected. 

One Pockit user, who did not want to be named, received an email from the bank saying that their account was temporarily unavailable. 

“As far as I’m aware this is due to the Financial Conduct Authority doing something with a the card issuer to protect funds

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TikTok unveils global platform for marketers, Brand Scan AR ads

Brief:

  • TikTok today introduced a global platform for marketers as part of its first appearance at the Interactive Advertising Bureau’s (IAB) Digital Content NewFronts, according to details shared with Mobile Marketer. TikTok for Business is a hub that will host the ByteDance-owned social video app’s advertising formats and services for marketers.
  • At the same time, TikTok unveiled an augmented reality (AR) ad offering called Brand Scan that lets marketers create immersive branded experiences. TikTok announced new partnerships with Bare Tree Media, Subvrsive and Tommy that will help accelerate and scale its development of 2D and 3D technology for brands.      
  • TikTok
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Growing Facebook ad boycott gains largest advertiser so far

UPDATE: June 26, 2020: On Thursday, Verizon became the largest advertiser to pause its spend on Facebook following an open letter from the Anti-Defamation League that pointed to an ad for the telecommunications brand appearing next to a video from QAnon, a conspiracy group. The boycott also gained ad agency Goodby Silverstein.

UPDATE: June 24, 2020: A Facebook executive said the company has a “trust deficit” on a call with close to 200 advertisers that was convened Tuesday by the Interactive Advertising Bureau in Canada, according to the Financial Times, which obtained leaked audio of the call.

UPDATE:

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Back to school? Maybe | Marketing Dive

The usual end-of-school euphoria went missing this year, as the COVID-19 pandemic sent students home to complete the semester virtually.

Many areas are now opening back up, with retail stores and restaurants finding ways to cater to customers even as social distancing remains a priority. But the pandemic isn’t over, and continues to cast a shadow over the near future. That leaves students, and their parents and teachers, unsure of what school will look like in the fall.

And it injects unpredictability into a once reliable shopping season. Last year, retailers were expecting consumer spending on K-12 back-to-school items to

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