Day: June 25, 2020

Restaurants serve up al-fresco dining revolution

The Government is relaxing planning rules to help restaurants and bars serve more people on pavements, terraces and even in car parks – heralding an al-fresco dining revolution filled with diners long into the summer evenings. 

Areas in Chinatown and Soho, central London, are set to have pavements widened and roads temporarily closed so they can be filled with dining tables. 

It is among several measures aimed at helping the beleaguered hospitality industry, including reducing the 2m social distancing rule that would have ruined many businesses. 

“Pubs, restaurants and cafes are the lifeblood of high streets and town centres across

Read More

Eskimo Pie will rebrand to be ‘part of the solution on racial equality’

Dive Brief:

  • Eskimo Pie, the almost 100-year-old chocolate-coated ice cream bar brand, announced it will change its name and branding. The treat, which is currently owned by Dreyer’s Grand Ice Cream, the U.S. subsidiary of global ice cream maker Froneri, pledged to have a new name and remove the Eskimo child from its packaging by the end of the year, according to The New York Times.
  • “We are committed to being a part of the solution on racial equality, and recognize the term is inappropriate,” Elizabell Marquez, head of marketing for Dreyer’s, said in a statement. “This move is
Read More

Chrysler uses parenting humor, remote filming in new Pacifica video ad

Dive Brief:

  • Chrysler tapped actress Kathryn Hahn for a new video campaign to promote the its Pacifica model, the company shared with Marketing Dive via press release.
  • To support social distancing rules, the “Pacifica Mom on Quarantine” ad was shot remotely with an iPhone and directed by a team back in the office. In the ad, Hahn hangs out in her Pacifica in a driveway, using the vehicle to hide out from her family. Alone in the car, the actress jokes about the challenges of family life on lockdown. Creative agency Doner worked with Chrysler on the ad.
  • The
Read More

What’s your purpose? How brands must adapt in the face of COVID-19

The following is a guest post from Mark Curtis, Accenture Interactive’s head of innovation, and Bill Theofilou, Accenture Strategy’s global growth and corporate strategy lead. Opinions are the authors’ own.

As COVID-19 evolved into a global crisis, it required speedy action and aid from corporations, government bodies and other organizations. Coupled with this pandemic, the U.S. is grappling with longstanding issues of racism and inequality that are manifesting in introspection and protests around the globe. The current socioeconomic volatility has put a sharper focus on all brand action.

In 2020, increasingly socially minded consumers have higher expectations for brands than

Read More