Day: June 18, 2020

Japan auto industry teams up for maximum benefit from trade deals

TOKYO — Toyota Motor, Honda Motor, Denso and six other Japanese automotive companies will cooperate in applying for reduced tariffs under free trade agreements Japan has signed with other countries and territories, Nikkei has learned.

Exports to economies which have free trade or economic partnership agreements with Japan are qualified for reduced tariffs under specific conditions, but the research required to apply can take as long as 11 months, thus delaying the start of the benefits and costing companies money.

By introducing a unified application system, the auto and parts makers are aiming to shorten the process to about seven

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Japan automakers team up for maximum benefit from trade deals

TOKYO — Toyota Motor, Honda Motor, Denso and six other Japanese automotive companies will cooperate in applying for reduced tariffs under free trade agreements Japan has signed with other countries and territories, Nikkei has learned.

Exports to economies which have free trade or economic partnership agreements with Japan are qualified for reduced tariffs under specific conditions, but the research required to apply can take as long as 11 months, thus delaying the start of the benefits and costing companies money.

By introducing a unified application system, the auto and parts makers are aiming to shorten the process to about seven

Read More

PepsiCo will discontinue Aunt Jemima branding

Dive Brief:

  • The Aunt Jemima name and image is being discontinued from the pancakes and syrup brand owned by PepsiCo’s Quaker Oats, the company announced Wednesday morning. The products have been sold under that name since 1889. The Aunt Jemima image will be taken off of packaging at the end of 2020, and the name change will come later, according to a company statement.
  • “We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in the statement. “While work has been done over the
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Jack Daniel’s celebrates Pride with drag brunch video series

Dive Brief:

  • Jack Daniel’s Tennessee Fire launched a branded web series, the “Drag Queen Mukbang,” which a press release says merges two millennial trends: drag queen brunches and mukbang videos in which presenters film themselves eating food. The content is part of the brand’s efforts to celebrate Pride Month.
  • The series features four episodes, with one released every week starting June 20. The series stars drag queens Patrick Starrr, Gia Gunn, Eugene Lee Yang and Laganja Estranja. In the videos, these artists will eat brunch, tell stories, discuss the impact of COVID-19 on their lives and the LGBTQ+ community, as
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