Day: June 19, 2020

Bellway threatens couple who put critical banner up on their home

Bellway has ordered a customer to take down a sign criticising the housebuilder – or face court. 

Jake and Chloe Wright hoisted a giant banner onto the front of their home in anger at alleged construction problems.  

It says in large letters, “Buying a Bellway Home was our worse [sic] decision. Please ask us why!”

Bellway has told the couple the sign breaches covenants agreed as part of the sale. 

The Wrights bought the £248,000 new-build in Ashby-de-la-Zouch, Leicester, in December 2018, according to the Leicester Mercury, which first reported the story. 

But they say the garage has regularly

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Heinz unifies core products with 1st master brand refresh

Dive Brief:

  • Kraft Heinz debuted its first master brand identity in a move to create a more consistent look across its line of packaged foods, according to a case study by its agency Jones Knowles Ritchie (JKR).
  • The company updated its packaging across its 20-product portfolio, from ketchup and mayonnaise to baked beans, to include a distinct look and remind consumers of the “simple greatness” that Heinz has on their daily lives. Since quietly hitting shelves in the U.K. earlier in 2020, the rebrand has reached over 32 million customers and spurred an 11% average lift in year-on-year sales volume,
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WPP commits $10M to accelerate timeline for eliminating racism in advertising

Dive Brief:

  • WPP said in a press release that it will spend $10 million over the next three years to fund inclusions programs as the agency holding group bolsters its commitment to supporting Black and minority talent. The news is a direct response to an open letter from more than 1,200 Black advertising professionals across the industry titled “A Call for Change” that laid out 12 actions needed for the industry to address racism.
  • WPP said it will address each of 12 actions outlined in the letter on an accelerated timeline by: reviewing policies, processes and practices to ensure Black
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Female CMO salaries eclipsed men’s in 2019, study finds

Dive Brief:

  • Female marketing executives last year reported higher pay than men in 2019, the CMO Council found in a new study shared with Marketing Dive. Female salaries on average were about $213,000 and their bonuses $56,000, while males earned an average of $210,000 and bonuses of $53,000.
  • Marketing executives, including women and men at companies with more than 250 employees, reported average salaries of about $236,000 and bonuses of $69,000 for 2019. At companies with 50 to 249 employees, marketer salaries averaged $180,000 and bonuses were $33,000. For smaller companies with 10 to 49 employees, the comparable numbers were
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