Day: June 23, 2020

How the economics of inequality is holding back the UK

A virtuous circle can be created by elevating the position of women in society, evidence suggests. Research by the World Bank found that rising incomes in a country led to lower fertility rates, allowing more women to enter the workforce.

Closing the gap between the labour force participation rates of men and women has been a factor in driving growth as the workforce expands. However, globally the labour force participation rate for women between 25 and 54 is still just 63pc compared to 94pc for men.

A McKinsey report in 2015 estimated that $12 trillion could be added to annual

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P&G’s new video ‘The Pause’ addresses LGBTQ bias

Dive Brief:

  • Procter & Gamble is honoring Pride Month with a new 60-second video titled “The Pause” that debuted on YouTube on June 18, according to details the company shared with Marketing Dive.
  • The short film focus on the hesitation that members of the LGBTQ community can feel when meeting someone new and having to decide how much of themselves to reveal. “I feel guarded,” remarks one woman as the film opens. “Judgement” and “fear of rejection” are emotions voiced by others in the video.
  • The video, created with Grey New York, ends with the hashtag #LeadWithLove and
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Girl Scouts debuts media brand for women

Dive Brief:

  • Girl Scouts of the USA created a media brand and website with content aimed at women ages 25-54. CircleAround Powered By Girl Scouts will curate content with topics such as wellness, work, money, parenting, relationships and news, according to an announcement shared with Marketing Dive.
  • Telecom giant Verizon and stock-photo provider Shutterstock are launch partners for the media brand, whose website will include articles, videos, podcasts, blogs and photo galleries grounded in Girl Scout values such as service, honesty, courage and respect. The organization plans to announce more sponsors and media partners soon.
  • CircleAround will launch a test
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Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

Dive Brief:

  • Half of marketers found that previous investments in marketing innovation and automation helped them quickly pivot as the COVID-19 pandemic affected marketing, per a new study by BrandMaker shared with Marketing Dive. The other half reported being less agile than they had expected and that workflow collaboration tools were inadequate, according to the report.
  • In 2021, 80% of marketers think their workflow processes will be more collaborative due to workplace changes driven by COVID-19. Ninety percent plan to increase investment in digitizing marketing and 75% expect employees to continue remote working next year. Additionally, 80% expect to shift
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